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Simple Optimism
Curated by
Samantha Dunie Hallie Rowland, and Kirin Singh
Simple Optimism is a design concept reflective of the optimistic youth culture of the 1960s, in which young people sought out individualistic self-expression while living a modern lifestyle (Oh, 2016). Simple Optimism describes the youthfulness of women’s style during this era. It is expressed through the curved print of this screenprint floral shift dress and its bright colors, whose yellow tones can be found in the yellow empire evening dress.
1960's Screen Print Floral Shift [Sheath] Dress
The pattern on this screenprint floral shift dress reflects the era’s optimism and is directly inspired by 1960s art movements such as Op art and Pop art, which utilized floral and geometric shapes.
Yellow Empire-Waist Evening Dress
Important female figures and the media inspired 1960s fashion. This particular style of evening dress was regularly worn by Jackie Kennedy in the early 1960s, contributing to their popularity.
References
Oh, Y. J. (2009). A study on fashion design with geometric pattern by linear type-Focusing on digital textile printing. Journal of Fashion Business, 13(4), 178-190.
Tortora, P. G., & Marcketti, S. (2015). Survey of historic costume (7th ed). Fairchild Books.
Lehnert, G. (2000). A History of fashion in the 20th century. Konemann.